This is how to create a kick-ass website

💡 Need a website and feel just a little overwhelmed? Here are some tips to get started on the right foot…

🥅 Always start with strategy.

What are the key goals of the site? Are they to create brand awareness? Sell a particular product, gain newsletter subscribers or talent acquisition? Identify all the goals and rank them in order of importance.

🖥️ Select a content management system (CMS) for the long haul.

There are lots of options out there, Webflow, Squarespace, WordPress, Square, Shopify, and more. Make sure the system you select can grow with your company and meets all your key goals.

🧑‍🤝‍🧑Who is your site speaking to?

Identify four of your top customers or end-users and develop buyer personas for each. This ensures your copy and imagery throughout the website speaks directly to these demographics.

✔️Now that you know your end goal and exactly who you are trying to attract, begin to create an outline of the sections of your website.

Think of your home page as prime real estate, you’ll want that main header content of the site to speak to your #1 goal identified in the first step. As you go down the home page, there should be educational text and calls to action speaking to your additional goals.

✋Avoid using words like we, our, etc.

Your customer is the hero of the story, not you. You are simply the guide trying to help your customer or client make the best decision.

🎉Think you need an expert to guide you along the way? Schedule a complimentary consultation.